Off the Top of my HeadBy Paul Murray
Is anyone responsible for the blatantly misleading bollocks written by real-estate agents? In an industry famous for being frugal with the truth and generous with the commission on sales, it would seem wise to monitor the activities of agents to ensure their penchant for deception and avarice does not become rampant.
For example…the advertisement for a property on the North Island of New Zealand has the copywriter gushing with inaccuracies, spurious claims and equivocal postulations.
The banner trumpets the property’s merits as being “Unspoilt Natural Beauty.” It is apparently a “stunning eco-wonderland,” includes “exquisite native bush,” is an “unspoilt piece of stunning New Zealand landscape” and offers the unsuspecting buyer a chance to purchase a “slice of natural wonderland” and a piece of “historic eco-wonderland.“
This all sounds most wonderful, but the image attached to this piece of ridiculous nonsense rather belies its magnificence. Instead of the suggested picture-perfect pristine realty, we see a landscape devoid of all but a fraction of the suggested “natural beauty” and “exquisite native bush” suggested in the copy…the property has been bare cleared, all the natural bio-diversity that would have existed there less than 100 years ago has been removed and replaced with a pasture monoculture.
The text goes on the indicate that the property is “currently used as a grazing block for the fattening of heifers and steers, the property is well set up with fencing and facilities allowing for all types of grazing and fattening,” and that “current owners have undertaken an extensive fertilizer programme as well as planting of natives and shelter trees.”
This would seem contrary to the earlier claims of property being an eco-paradise with unspoilt natural beauty and exquisite native bush.” In reality, this property is nothing like it is poetically described…in fact, it is quite the opposite, the property has has been utilised as a commercial farm…it is devoid of nature, spoilt, has no bush whatsoever, it has been subjected to a regime of artificial fertiliser and chemicals…the copy is entirely misleading in this regard and it is up to the prospective buyer to determine the real state of the block from the supplied images.
Any serious publication would not permit such blatant fabrication of the truth to be published, so who is watching the real-estate copywriters? The Real Estate Institute of New Zealand? REINZ will look after you…Yeah Right! Could the senior partners of Bayleys also be senior members of REINZ? The pyromaniacs are also the firemen.
This property is in a lovely location, the setting is beautiful, but it is NOT anything like a natural, unspoilt eco-wonderland…and is shouldn’t be written up as such…to do so is deceptive, fallacious, duplicitous and should be illegal.
UNSPOILT NATURAL BEAUTY