Sex & Humour Sells: Satire and Innuendo in Advertising

2. Sexy Camera: Soap

Sexy Camera is new hidden camera show. (Italy)

3. Volvo: We’re Just As Excited As You

4. Burn: Are You Bad Enough?

hint: kcuL

hint: skooB

hint: kcuD (Switzerland)

5. Hunkemöller Lingerie Store: String Seat Cover

String seat covers where distributed on bicycles in Amsterdam to communicate a sale period at Hunkemöller lingerie store. (Holland)

6. Capriccio. Ladies Hairdresser

7. Playboy: The Hot Ana Paula

(Brazil)

8. Breast Cancer Awareness Mouse Pad

English translation: “Frequent massaging breasts enables you detect breast cancer before it strikes”. (China)

9. Axe. Turns Nice Girls Naughty

These stickers were placed in the main discotheque’s bathrooms in Montevideo. (Uruguay)

10. Superette: Short shorts at Superette

DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (New Zealand)

11.Lubricant Advertisement

12. Chantelle Push-Up

(Belgium)

13. New Stuff for Gays

(Germany)

14. Veet Bikini Kit

“This summer put stubble trouble behind you.” (England)

15. The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone. (Holland)

16. Are You Obsessed With the Right Things?

A lot of women are probably more obsessed with a pimple, bad hair or their butt than they are concerned about breast cancer. In order to raise breast cancer awareness, Breast Cancer Foundation in Singapore creatively used body art to ask women if they were “obsessed with the right things?” (Singapore)

17. Durex Performa. Last Longer

(New Zealand)

18. Erotic Cinema Festival in Barcelona

19. Victoria’s Secret

Reveal secret. (Uniter States)

20. Use a Condom

(Sweden)

21. HIV & AIDS Awareness Advertisement

22. Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Germany)

23. Lovemachine Condoms

“Give longer. Take longer.” (Germany)

24. Szexplaza.com: Pyjama

25. Gillette: Fur Fur Away Towels

Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women. The idea is the world’s first bath towel with holes in areas where you would usually find body hair. Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Germany)

26. Absolut Vodka

27 TMF Travel: Push-Up Posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style. (Belgium)

28. Repromed: Don’t Waste Your Sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Australia)