Sex & Humour Sells: Satire and Innuendo in Advertising


2. Sexy Camera: Soap

Sexy Camera is new hidden camera show. (Italy)

3. Volvo: We’re Just As Excited As You


4. Burn: Are You Bad Enough?

hint: kcuL

hint: skooB

hint: kcuD (Switzerland)

5. Hunkemöller Lingerie Store: String Seat Cover

String seat covers where distributed on bicycles in Amsterdam to communicate a sale period at Hunkemöller lingerie store.  (Holland)

6. Capriccio. Ladies Hairdresser


7. Playboy: The Hot Ana Paula


8. Breast Cancer Awareness Mouse Pad

English translation: “Frequent massaging breasts enables you detect breast cancer before it strikes”. (China)

9. Axe. Turns Nice Girls Naughty

These stickers were placed in the main discotheque’s bathrooms in Montevideo. (Uruguay)

10. Superette: Short shorts at Superette

DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (New Zealand)

11.Lubricant Advertisement


12. Chantelle Push-Up


13. New Stuff for Gays


14. Veet Bikini Kit

“This summer put stubble trouble behind you.” (England)

15. The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone. (Holland)

16. Are You Obsessed With the Right Things?

A lot of women are probably more obsessed with a pimple, bad hair or their butt than they are concerned about breast cancer. In order to raise breast cancer awareness, Breast Cancer Foundation in Singapore creatively used body art to ask women if they were “obsessed with the right things?” (Singapore)

17. Durex Performa. Last Longer

(New Zealand)

18. Erotic Cinema Festival in Barcelona


19. Victoria’s Secret

Reveal secret. (Uniter States)

20. Use a Condom


21. HIV & AIDS Awareness Advertisement


22. The Ass-Kisser Project

“There are better ways to make career.” (Germany)

23. Lovemachine Condoms

“Give longer. Take longer.” (Germany)

24. Pyjama


25. Gillette: Fur Fur Away Towels

Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women. The idea is the world’s first bath towel with holes in areas where you would usually find body hair. Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Germany)

26. Absolut Vodka


27 TMF Travel: Push-Up Posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style. (Belgium)

28. Repromed: Don’t Waste Your Sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Australia)

29. Ismet Dural Circumciser: Tear off phone-number

Ismet Dural is a circumsicer who owns a clinic. (Turkey)


Woolstudio: Dominatrix

Wonderbra: Cook

White night: Chocolate condoms
White Night

Viva TV: Jenn
Viva TV

Titus: Second Job

Termix Club: Team photo
Termix Club

Target maternity bras: Cranes
Target Maternity Bras

The Swiss Federal Office of Public Health: Aids awareness, Hockey
Swiss Federal Office

Suraksha Mudra: Jeans
Suraksha Mudra

Sundek beachwear: Girl

Suede: Killer

Sisley: Transparent Clothes

Sisley Nothing
Sisley Nothing

Plate-Forme Prévention SIDA: Car

Semos: Lessons

Prockey Pen: Bikini Black
Prockey Pen

Playboy: Peta

Playboy: Hot teacher
Playboy Hot

Meltin’ Pot jeans: Bed
Meltin Pot 2

Meltin’Pot: 001 Step to an exciting job
Meltin Pot

Matchbox: Blonde girl

Mambo: 0%

Lynx deodorant: Baja

Luciano Carvari: Flora Amore
Luciano Carvari

Lorgan’s The Retro Store: Dining room

London Fog: Gisele Bündchen
London Fog

Lego: Sex

Lebenslust Lümmeltüten/Beate Uhse: Sitting

K-Lynn Lingerie: Bra
K Lynn Lingerie

jbs mens underwear: Nurse
jbs Mens Underwear

Ipanema Gisele Bundchen Sandals: Tattoo

Imedeen Tan Optimizer: Bra

Fowin: Eggplant

Ferrino Sleeping Bags: Butterfly

Equinox Fitness: Nuns
Equinox Fitness

E45: Arms

Downy: Naturally soft

Dim Paris Lingerie: Dim girls

DDB: Calendar

Club Cola: Sunshine Asses
Club Cola

Ché Magazine: Playgirl
Che Magazine

Bynolyt Binoculars: Eskimo
Bynolyt Binoculars

Bozzano Foot Deodorant: Escape

Masterfoods Bounty Chocolate: Ball

PETA: Boss Models
Boss Models

Blush Lingerie: Stimulation
Blush Lingerie

Billy Boy: Strawberry
Billy Boy

Axe: Shaved

Axe Shower Gel: Milk shake

ARPA: Panther

Aquafresh Whitening Toothpaste: Sun
Aqua Fresh

Aniela: Bra

Vitasnella: Hanger

Parafernalia: Fireman

Pepsi Raw: In the raw

Old Khaki Clothing: Four

Hans Wagner Butcher’s Shop: Supermarket
Hans Wagner Fire brigade

Layconsa highlighter: Topless

Deleye: Guy

Luxembourg Government: Human Trading
Luxembourg Government

Levis Red Tab Jeans: Hanging
Levis Red Tab Jeans

L’effet pei: Girl
Leffet Pei

Hansaplast Long Pleasure Condoms: Blonde

Fayreform Lingerie: Work Your Curves
Fayreform Lingerie

Adanac Glass: Invisible showers
Adanac Glass

Fresh Life Snack Pack: Egg
Fresh Life Snack Pack

Pantene: Blond

About LivinginPeaceProject

Paul Murray is the founder of the LivinginPeace Project. Paul originally from Australia, but have been living in New Zealand for 14 years. Before that he was in Japan for a decade working as a journalist. He met his wife Sanae in Japan and they married in 2008.
This entry was posted in Advertising, Art, Business, Economics, Erotica, Fashion, Funny, Hilarious, Historical, Humor, Humour, Media, Money, New Zealand, Photography, Product review, Sex, Social Commentary, Uncategorized, Weird and tagged , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Sex & Humour Sells: Satire and Innuendo in Advertising

  1. rebecca2000 says:

    lol Say no to bush.

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